Jeffrey Cronn


Tonkon Torp LLP
1600 Pioneer Tower
888 SW Fifth Avenue
Portland, Oregon 97204

Tel: 503.802.2048


Jeff’s practice emphasizes mergers and acquisitions, and a range of corporate and business matters. He regularly counsels public, private, and nonprofit entities with respect to mergers and acquisitions, corporate governance, securities and financings, and other general corporate matters. He also regularly advises clients with regard to equity ownership disputes.

Jeff is known for his ability to combine technical skills, practical problem solving, and strategic business advice. He has significant experience in the athletic footwear and apparel, professional services, food and beverage, financial services, technology, and manufacturing industries.

Representative clients include Nike, RVK, Inc., Opus Agency, Renaissance Custom Homes, ECO Northwest, Hood River Distillers, Air-Weigh, Portland-based law firms, James Beard Public Market, and M Financial Group.

Jeff is Co-Chair of the firm’s Business Department, and is also an active member of the firm’s Mergers & Acquisitions and Financial Services & Investment Management practice groups. He is the co-author of the financing chapter for Advising Oregon Businesses. He is a frequent speaker before industry and professional groups on M&A, finance, and corporate governance issues.

Jeff’s interest in nonprofit organizations includes his service as a director and treasurer of Oregon Humanities and his leadership of and continued involvement with Marathon Scholars. He is a founding member of Marathon, which provides higher education scholarship opportunities to low-income students. He also serves on the Board of Oregon Humanities and assists the James Beard Public Market, Friends of William Stafford, and a number of other nonprofits in the Portland area.

Since 1974, we’ve worked side by side with clients of all sizes to address the core legal concerns of establishing, running and growing a business. From the smallest startup companies to venerable international businesses, we provide a full range of critical business advice and litigation services.

Our business and corporate services include:
  • Business Law
  • Corporate Finance & Transactions
  • Corporate Governance
  • Entrepreneurial Services
  • Antitrust Advice & Advocacy
  • Benefit Company Law
  • Information Privacy & Security
When it comes to running a business, legal issues should take a back seat to strategic solutions. How can the law advance your vision, support your work, and protect both your interests and your progress?

Taking this perspective is what we do at Tonkon Torp. We’re dedicated to thinking like a business, so you don’t have to think like a lawyer. Our team of collaborative, business-savvy attorneys is here to help.

No matter the size or complexity of your business, we bring the right people, the right questions and the right counsel to every client relationship. We support our clients with uncommonly responsive service, pragmatic thinking, straight talk, humor and expert support — and have since 1974.

We’re proud to be a member of the Law Firm Alliance. This strategic and highly-selective group of business and commercial law firms connect our clients with an international network of expert firms across all major areas of law. Wherever you are and whatever your need, we can help you find quality representation. The Law Firm Alliance also includes attorneys with specialty practices should you require expertise in narrower legal areas.

This network allows us to offer you global reach and capabilities without sacrificing the efficiency, accessibility, personal approach or competitive rates of a local firm.


“Jeff offers a respected corporate practice encompassing M&A, securities matters, corporate governance and financings, among other matters. Clients consider him to be a “committed and skilled” practitioner.”
Chambers & Partners